What's in it for me??

There are MANY blogs and websites that talk about the advantages of establishing a blog for business.  An easy Internet search can take you to those if that is what you are looking for.  There are also various different content management systems you can use for setting up your blog.  The two most popular are Blogger and Wordpress.  There is a terrific article giving a balanced comparison of the pros and cons of each which can be found HERE.

All instructions and information on this particular blog will refer ONLY to free blogs on Blogger with no intention of monetizing.  I have nothing against WordPress, and have used it with much success for projects in the past.  However, this set of instructions is intended for those who are new to blogging, and my experience is that blogger is a great free tool for novice bloggers.

If there is no possibility of payment, why would you want to put in all the time and effort to set up or maintain a blog?

Human beings are social creatures.  We are hard wired to want to connect with others.  Blogs are one way of doing that.  Obviously blogs are not the only way, or necessarily the "best" way to build community.  But for many people, they are a positive way to share.  They are simply one venue for sharing thoughts, feelings, information or questions.  They can be a great way to keep a record of progress toward a goal or to track a project you want to share with others.

It's not always about the bottom line.


                            


Some of the advantages of creating a blog include:

Unlike traditional publishing, a blog provides continual ability to correct or update

It allows feedback from readers

You can get to it from any computer or mobile device, so you can take your records with you when you travel without actually packing a single thing

Blogging is not for everybody.  But if it something you want to try - get brave and experiment. If you don't like the results you can always delete it. 

image from theedublogger.com 

One thing to keep in mind is that you can make your blog public or private, so whether you want to share your content with the whole world, just a select group of colleagues or friends, or keep it entirely to yourself is completely up to you.